Meyers-Briggs 70th Anniversary Icons

CPP Inc., the publisher of the Myers-Briggs Type Indicator (MBTI) personality assessment, is a favorite client that I’ve worked with for almost 7 years. To celebrate the 70th anniversary of the assessment, CPP wanted to create social media buzz with the 16 personality types. I created an icon for each type that contained personality descriptors. The icons received more than XXXX pins on Pinterest, and were used in promotional materials leading up to the launch of the anniversary campaign.


  • Client: CPP, Inc.